Hoping this helps you become a better writer and storyteller. Conversion is key
A couple of items that can boost the success of “average” copy:
a) Sending it to the right list
b) Adding Great Design – AKA “cosmetics” to the copy / message.
Sending great copy to people who aren’t interested won’t make many, if any sales. However sending “okay” copy to a hungry marketplace, can make you a LOT of sales.
Great Design can include adding photos, sub-headlines, different fonts, bolding text, plus using images like red arrows and yellow highlighting to point out the key parts of the copy that your prospects must read.
This is called having the right “message to market match.”
Always strive for continuous quality improvements. Of course, if you have fantastic copy and a killer offer, then the success you can expect will be greatly multiplied!